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The Art of The Voice
From broadcast commercials, radio spots to movie trailers, there is
no stronger vehicle than having your script delivered to the masses
by a powerful professional voice over. Whether the news, documentaries,
books on tape, instructional CDs, CD ROM’s, the voice-over has
become an integral part of today’s multimedia production.
Throughout our day we may hear as many as 50 different voice over
professionals. Voice overs are used in all parts of the media- even
in your office phone system or cell phone! We hear voice overs often
when we listen to radio, television, and movies. Like any other form
of successful presentation, impact and response is achieved by the
way it is delivered. Voice over recording artists (along with a winning
script and great background music) are trained individuals who understand
how to ‘illustrate’ the right presence to any campaign.
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out some of our top-quality professional voice talent. |
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Selecting the right Voice Over for your project is crucial. Voice-overs
can take on a wide variety of roles from a teacher, a salesman, a
personal advisor… even your conscience. Moreover, each voice
has the ability to bring out certain responses from the listener (very
similar to the way certain people can bring out the best and/or the
worst out of you). Establishing your project’s objective should
include a plan for how your project should sound and the type of voice
that should represent you.
Where a children’s book-on-tape is typically read by a certain
“sweet, warm and cozy Mommy or Daddy-type”, a news announcement,
a Gentleman’s club and a truck commercial tends to need a completely
different character. Voice over talent are trained under the same
discipline as theater actors, thus a trained professional with great
range can ultimately play different characters & roles successfully.
By reviewing their portfolios carefully, you will get an idea as to
their capabilities and range.
Ultimately, you as the client or producer must make the ultimate
selection. 321image presents you our most commonly-favored and talented
Voice team to help you search for your next announcer. To help guide
your selection process conveniently, their “card” comes
with a HELLO button so you can hear a quick voice message from each
of them. Also, each VO talent card comes with a PLAY button (audio
file) and a MOVIE button (Flash file). This allows you to hear samples
of their actual recordings from past projects.
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